It is an online tool that allows you to carry out complete monitoring of keywords. It is for paid searches or organic positioning. Also, it examines all positions for any web page. Besides, its headquarters are in Philadelphia, Pennsylvania. However, it also has an office for the European zone in Saint Petersburg, Russia. The program is paid by monthly subscription. It also has a free version with limited options.
Semrush For Research keywords
One of the most interesting things you can do with Semrush is keyword research. The route is quite simple, simply in the top menu you have to select the country in which you want to examine that keyword. In our case it would be google.com and enter the specific word. For this example we are going to use a fairly competitive one in Google Ads, locksmiths New York.
Several reports will appear, one with the summary of the keyword, CPC Distribution, Competition. if you approach one, it is a very competitive keyword, volume, and a number of results. It also presents us in the graph called trend and the volume of activity in the last twelve months of the year.
It shows us the search volume and the CPC of the keyword. Already the panel in the area on the right reflects related keywords and also, in this case, their volume and CPC. You will generate a table with information on the organic results of this keyword and the URL in its corresponding position and to the right the Google Ads ads for that term.
As you will see, the way in which the software shows us the information is very useful. The direct link appears to us to be able to analyze the domain or the page in question. All this information can be exported at any time in excel or CSV files.
Semrush complements the Google keyword tool. You can enter the keyword in the menu Keywords / related keywords, and it will show us a report with another series of words. We can use for our Google Ads campaigns with additional data such as CPC, competition, results and trend.
Semrush For Domain analysis
To analyze any domain, we simply have to put in the search box the domain from which we want to extract data and the program will reflect the following information:
With data related to:
- Organic traffic
- SEMrush Ranking
- Keywords
- Organic traffic cost
- Payment search traffic
- Keywords paid search
- Payment traffic cost
- Backlinks
- Referring domains
- Referring IP
- Display Advertising
- Editors
- Advertisers
- Keywords by country in organic and paid
- Traffic trend
Purpose: Know the estimated traffic both in organic positioning and in ads of any domain, words by which it is positioned and its competitors.
Semrush as an SEO tool
It will present us with a series of domain data as the keywords by which it ranks in the first positions. Moreover, the tool shows us the distribution of organic positions, main competitors and positioning map of the competition.
Another menu item that we can investigate in the organic section are the changes in the first positions that the domain in question has obtained. So much so, the distribution of keywords by months, the best organic words and the changes in the first positions.
Another interesting point is that of the main organic competitors for this domain, as always in Semrush, with links to each domain.
Purpose: To check the keywords by which a domain positions, the organic trend of the words by which that domain ranks, its competitors and the keywords for which they are contesting the first positions in the search engine.
Semrush as a SEM tool
All this we have seen for organic, we can also see it for Google Ads. We will find complete information about the active ads on the Google Ads network for the domain that we want to monitor. Like the organic chart, in the advertising chart it will show us several reports on the terms by which the domain is advertised, their trend, search volume of those words, traffic and costs.
It will also offer us data on the change of positions of keywords and competitors of that domain in Google Ads, showing a database of common words that both domains are buying in Google advertising, Fabulous, right?
We have other pretty powerful SEM features. One is the so-called Ads copies, which is nothing other than the ads that domain purchases in Google Ads. This information is displayed by text ad blocks. However, you can also export it to excel or a PDF report and it reflects information regarding the ads that that advertiser has activated with ad title data, description lines, visible URL and URL of destiny.
Another of the reports is the ad history and it shows the keywords activated for that domain during the last twelve months. This information is presented in a practical way. You have the possibility to click on a specific month in the row of a term in question. It will show us the ad that was activated in that period of time.
Purpose: To check the competitors that you have in Ad-words. The keywords that activate their ads, those that compete with our ads. The ads that have a certain advertiser activated, including their texts and the advertiser’s history in Google Ads.
Other functionalities
Position tracking
Another powerful report that we are going to find here is the so-called Position Tracking. This is nothing more than following the evolution of the keywords that you have indicated in the project over time.
Once you create the project, you must indicate the keywords you want to follow to control the positions in the search rakings. You can also write down the competitors you have for those words and monitor if your positions go up, down with respect to them.
Domain tracking
This is one of the most interesting functions of Semrush and is that it allows us to compare several domains at the same time in both organic and paid search. It also allows us to check what keywords they are competing for. You can choose to display the data in organic or in ads, in this case we will choose organic:
We can also see this same information with the ads in Google Ads that are competing for these two brands. Also, we only have to select payment keywords in the drop-down in the upper area and in a few seconds we will have a report that We can call it “spy”, of the announcements that one and another web are making and in which of them they compete with each other. Again Semrush can also help us to try to steal keywords from the competition. Get Semrush Now!
