This digital age has allowed us to innovate in new forms of advertising through the click of a button. Now you can get your own website, do email advertising, sell through different tools and all these thanks to the internet.
Previously, you would see an advertisement, you would see a billboard on the highway. If you were interested in the product or service they offered, you would go directly to the establishment to consult or make your purchase.
Now you no longer have to bother moving from one place to another. It is because with just an email advertisement you can save yourself the time it takes to go to the place. Surely you think that email advertising does not work. However, more than 60% of the population has internet access and this percentage is divided into three uses.
Social Networks, search for information and check email. This means that the use of advertising by this means is as effective as a billboard or any traditional marketing method.
Use Mailer Lite to advertise by email
Email marketing is an excellent way to build advertising campaigns through a portfolio of clients and contacts created through a database, in this case, the mail is for entrepreneurs or specialists in digital marketing.
Email advertising is powerful due to its versatility in customizing or attaching files according to your interests.
That is why Mailer Lite is an excellent tool that takes you to step by step through the advertising campaign process.
It has a very simple and innovative interface that allows fluency when it comes to making the main email.
It is perfect if you are starting in the field of digital marketing because of its simple structure and that the campaign is perfect without much effort.
This tool was built with your comfort in mind so you don’t waste time on others that may not have the same functionalities as this one.
Let’s give an example, you are a lecturer and you will hold an event “x” day. However, you want to expand and send all your contacts with the information about the conference. All you have to do is enter Mailer Lite, start adding the information and then get the database.
Edit campaigns with Mailer Lite
Do not worry about big or difficult steps. Mailer Lite helps you edit your email advertising in a very easy and simple way. It will not take time. It has several features that facilitate understanding. This way. you do not need much information, as it guides you through each step.
This tool was made with the main reason to go directly to what we want, which is to have a successful advertising campaign . It already contains default formats ready to modify to your liking and needs.
Mailer Lite also helps you in the design part and places a bar for your links next to the logo without having to start from scratch.
Imagine, you just need to go to the website. Then, you start your email advertising campaign,. This is without spending a lot of time and doing it from work or at home.
Literally the tool has almost everything done. Even, there are blocks to incorporate testimonials or your products. This way, you can create a more complete and creative campaign. The time you save is gigantic and more when clients ask you already developed the email marketing scheme for now.
Importance of Mail Advertising
Email advertising is very important. Many of the people have created accounts with their respective emails. It is in just one year more than 4 billion emails created. Therefore, it makes a lot of sense to go this way to build your campaign.
Mailer Lite offers you a Premium plan, with certain extra features to improve your advertising campaign. This will not affect you are using the free version, it is at your disposal and needs.
Some of the special functions are: Forward emails, work with HTML templates or configure some emails per hour.
This tool is perfect if you want to put together small and simple campaigns for your business and put together your template without any problem.
Create forms for your email advertising
You can include forms in your emails. They are the protagonists of the information so that your audience grows more and more. Mailer Lite offers popups, landing pages and more advanced settings to integrate your pages.
Also, this tool has a configuration of “Promotions” which are more advanced popups to make your email advertising more effective. This makes you redirect to social networks, search for traffic for mobile applications, etc. So really this tool will make life easier when putting together your advertising campaign.
Create landing pages in minutes
In the first instance, people believe that this new platform only serves to send advertising campaigns. However, it has much more to add. It has integrated one of the most famous functions of the platform and that is to create landing pages
This tool has what it takes for a landing page so you can successfully place your form.
Automation in Mailer Lite for your email marketing
This platform is so easy that intuition takes you where you want. It visually helps in the preparation of email advertising. One of its automation functionality is one of the most complete to similar ones.
The option to interweave automations without having to do magic tricks is almost non-existent and leads you to use labels to activate the tool.
However, in this functionality you can see in each of the automations see how many contacts are in the moment and how many have completed their forms and other important statistics when it comes to advertising by email.
Mailer Lite perfect for email marketing
Even if you do not believe that advertising through the mass sending of emails has become a great sensation today, so you must plan your strategies to mount your campaign and Mailer Lite is an excellent platform to start.
Some important aspects to take when preparing your email are: using emojis, segmenting your audience well, having a trustworthy database, using neutral language, not abusing signs and including keywords to get the attention of your potential client.
That is why Mailer Lite is important if you are starting a business because of its simplicity when it comes to setting up the advertising campaign, it is also perfect for a social media manager to put together the strategy via email. The good thing about this tool is that it has the function of creating a landing page, so you won’t have to resort to another tool. You will not be bored and a new world will open up while you work.
